
So far the most frequent daily usage of a car has been commuting and doing your daily shopping. On average we only use 5% of the car during the day’s 24 hours. That means 95% of the time the car has no usage. United is the chosen partner for developing new usages on how the car can be used around the clock by utilizing new technologies and car sensors.
Innovating New Future Automotive Use Cases

Future Communication
with Smart Ring
We have seen the beginning of smart wearables. Yet, Genki’s smart ring takes wearables from passive sensor to active empowerment. Hand gestures is our most used form of conscious and unconscious communication,hence the opportunities are endless - likewise the business applications. With the network of experts and business relations, United helps Genki to explore new business opportunities further.

The City of the Future
Toyota Woven City is a 4 billion dollar joint investment project between Toyota and NTT with the purpose of developing an experimental city with the purpose of innovating how we live in cities in the future and how we solve today’s problems. United has been a chosen partner to ideate how new technologies can make a radical change in how we live together.

Next Generation
Chinese Gig Worker
Platform
In China there are more than 200 million gig workers who are working for digital platforms by ride hailing, delivering packages take outs, running errands, etc. United is for a leading Chinese gig worker platform and a world leading automaker developing the concept that goes beyond stand alone platform by integrating it with the car systems and sensors to offer a whole new generation of services and products.

China has now surpassed the US by being the biggest fashion market in market size. Yet, it is in every way a very distinct and unique market. The target audience likely differs. The digital landscape is distinctively different. Consumer preferences and purchase behaviors are dissimilar. Having physical presence and hands on fashion experience in China, United is helping global fashion brands achieving succes in mainland China.
Creating Fashion
brands in China

The number of senior citizens is the fastest growing segment in the developed world, and soon to become the biggest segment in Japan. Well-tech industry has just started and is now changing the quality of lives of the senior citizens for the better. Yet how do we ensure that seniors embrace these technologies and find them enticing than alienating. United is a chosen partner for such well-tech entertainment wearable from ideation, proof of concept to prototyping.
Social Well-tech
for Seniors
Citizens

Together with a leading Japanese IT provider and the biggest supermarket chain, United is developing a new generation of retail delivery system that offers more flexible O2O and pooled delivery options that incumbent ones are capable of. These new ideas are concurrently implemented and tested at an experimental retail site, which takes agile development to another level.
Future Retail
Delivery System

Metaverse is the next 3D internet that will transform our lives and eventually how we do business. Metaverse will be more than entertainment and a platform for business meetings. Enabling digital twins and new ways of collaborating between stakeholders, new business models will emerge. United with its clients and partners are spearheading on how especially the industrial sector can benefit from new business solutions that are based in the Metaverse.
Business modeling
in the Metaverse

AI and machine learning is everyday breaking new grounds, United working with a leading AI developer, who is taking AI to another level. It is the next generation of AI algorithms that will revolutionize scientific discovery. Being such a complex concept, United was chosen to create a value proposition on how to be understood and appreciated by the scientific community.
Value Proposition
for Next generation AI

Market Expansion of
Danish Luxury Ice
Cream into Japan
Hansen Is is the leading luxury ice cream brand in Denmark. Although enjoying a favorable position, Denmark is one of the smallest countries with short warm summers. United helped Hansen to enter the much bigger Japanese market, with sultry hot summers, through ideation and partnership introduction, which led to Hansen Is being launched in Japans leading retail giant Andersen Bakery.

Honing Competitive Advantage in the
Financial Sector
The financial sector is undergoing many radical changes, new competitors, fintech technologies and investment products emerge on daily basis. Even hard currency is challenged by crypto. Amidst the perplexity, United is consulting financial companies in sharpening their competitive advantage that will future-proof their business and how to maximize their value.